9262 Chapters
Medium 9781576752708

1 The Training Field

Vaughn, Robert Berrett-Koehler Publishers PDF

1

The

Training

Field

“Corporate America is now built on intellectual capital rather than bricks and mortar—and that’s changing everything.”

—Thomas A. Stewart

Being a professional implies that an individual is aware of the history, vocabulary, major theories, tools and techniques, publications, organizations, key individuals, current trends, and ethical considerations related to a given field. This book provides the foundation on which the reader can build toward becoming a professional trainer.

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An organization’s success will depend on its ability to compete, often within a global economy. Coping with today’s market changes requires organizations to take a variety of actions: They are merging. They are internationalizing. They are downsizing.

They are becoming more flexible in a variety of areas, as exemplified by the flexibility in work arrangements, dress codes, and work hours. Organizations are also investing more in training.

Human skills are frequently the most important resource an organization has to offer. All other resources are transferable or easily copied by competitors, but the individual is unique, and training is the key to making the best use of individual skills.

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Medium 9781626565807

10 Why Traditional, Earned Media Still Packs a Punch

Henricks, Barbara Cave Berrett-Koehler Publishers ePub

MARK TWAIN FAMOUSLY QUIPPED that “the reports of his death were greatly exaggerated.” The same can be said of traditional media. In fact, we find it almost comical that while a vague suggestion swirls that traditional media is outdated or soon to be extinct, literally everyone who walks through our doors wants coverage there. We’ve yet to see a wish list that didn’t include targets like the New York Times, the Wall Street Journal, NPR, or another large, national, traditional target.

A long history, a tangible format, huge perceived credibility, and the still-strong circulation, viewership, or listener numbers should be enough to convince even the biggest of social media stars that earned media in the physical world remains vital to commanding an audience. And that is good news, because ignoring media outlets that have been conveying information to the masses for decades results in a strategy that lacks the ability to reach all of a target audience. Unless those death reports become reality, traditional media matters.

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Medium 9781576753774

Chapter 6: How we Trust: The Capacity for Trust Attributes

Reina, Dennis S. Berrett-Koehler Publishers ePub

“No one can do this job as well as I can. If I want it done right, I’ve got to do it myself!”

“Show me,” she said looking for evidence that she could believe her coworker. “I need to see that you can deliver as promised before I’m going to take your word for it and possibly risk my reputation. I have been burned before!”

“Once you make a mistake on an assignment given to you by ‘the boss,’ he never forgets it. He immediately forms opinions and makes judgments about your capability without giving you the benefit of the doubt or taking into consideration the extenuating circumstances you might have been up against.”

“Working with her is like a breath of fresh air. She does not make generalizations about people or place stereotypes on them, unlike others in our unit. She collaborates equally well with those who think and act like she does and with those who are very different. She actually appreciates the differences! She gives people a chance to be seen for who they are and for what they have to offer. Trust in her team is flourishing.”

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Medium 9781567263596

Chapter 5: Environment Skills

Englund, Randall Berrett-Koehler Publishers ePub

Our studies indicate that the trend that is the defining characteristic of human evolution—the growth of brain size and complexity—is likely still going on. Meanwhile, our environment and the skills we need to survive in it are changing faster than we ever imagined. I would expect the human brain, which has done well by us so far, will continue to adapt to those changes.

—Bruce Lahn

In this chapter we address the environment in which complete project managers operate. We refer here not to the physical environment, but to the relationships between people that define what happens in an organization. These are the man-made artifacts that overlay the physical environment. Focusing attention on creating a project-friendly environment allows for the most systemic and widespread progress, more than any other change.

The same approaches applied by equally talented managers may have quite different outcomes depending upon the culture, operating principles, structure, customs, procedures, and values in place in an organization.

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Medium 9781605093758

13 SEVEN POINTS OF INTERVENTION

Korten, David C. Berrett-Koehler Publishers ePub

Life or money: that is our choice. The current Wall Street system serves only money. Our task is to replace it with a New Economy system that serves life.

In this chapter, I identify seven critical system-intervention clusters around which citizen action can mobilize to hasten the dying of the old and the birthing of the new.1 The order in which the intervention points are presented defines a hierarchy of sorts, in that each item on the list provides a foundation for those that follow.

Living-wealth indicators provide the basic reframing of the New Economy’s purpose and values. That reframing becomes the basis for reorganizing the money system, which in turn creates a more favorable context for sharing wealth, making the transition to living enterprises, and restoring democracy and markets by breaking up big corporations. All of the above come together in local living economies organized as subsystems of their local ecosystems. New global rules create the necessary overarching legal framework to secure local democracy and prevent global corporations from stifling the development of local living economies by monopolizing economic resources and political power.

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