612 Slices
Medium 9781577319443

Chapter 4: Getting the Word Out with Marketing

Jennifer Lee New World Library ePub

Find and Connect with Your Perfect Customers

When it comes to talking about your business, would you rather lay low than toot your own horn? Many right-brain entrepreneurs would rather let their creative work speak for itself than actively spread the word about what they do. Unfortunately, this means they limit their exposure to potential clients, which in turn can stunt the growth of their businesses. And that’s definitely not what you want here, right?

You may be a rocking graphic designer or wedding photographer, or you may knit the most adorable wool hats, but if the right people don’t know about the amazing work you have to offer, then how are they going to buy it? That’s where a solid brand and brilliant marketing come in. These help you get the word out about your business in an intentional and targeted way. Even if you’re already promoting your business, do you know what’s working for you? Which of your marketing efforts are most effective? Are you spending too much money and not getting the results you want? Are you reaching the right people?

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Medium 9781607053583

TWIN: Dithered

Emily Cier C&T Publishing PDF

PIXEL PLAY

Dithered Twin quilt assembly diagram

A: 79½˝

A E A: 3½˝ D A: 3½˝ E A: 3½˝ D A: 3½˝ E A: 3½˝ D A: 3½˝ E A: 3½˝ D A: 3½˝ E A: 3½˝ D A: 3½˝ E A: 3½˝ D A: 3½˝ E A: 3½˝ D A: 3½˝ E A: 3½˝ D A: 3½˝ E A: 3½˝ D A: 3½˝ E A: 3½˝ D A

A: 79½˝

A: 3½˝ E A: 3½˝ E A: 3½˝ E A: 3½˝ E A: 3½˝ E A: 3½˝ E A: 3½˝ E A: 3½˝ E A: 3½˝ E A: 3½˝ E A: 3½˝ E A: 3½˝ E A: 3½˝ E A: 3½˝ E A: 3½˝ E A: 3½˝ E A: 3½˝ E A: 3½˝ E A: 3½˝ E A: 3½˝

A: 79½˝

A D A: 3½˝ E A: 3½˝ D A: 3½˝ E A: 3½˝ D A: 3½˝ E A: 3½˝ D A: 3½˝ E A: 3½˝ D A: 3½˝ E A: 3½˝ D A: 3½˝ E A: 3½˝ D A: 3½˝ E A: 3½˝ D A: 3½˝ E A: 3½˝ D A: 3½˝ E A: 3½˝ D A: 3½˝ E A

A: 79½˝

A: 3½˝ E A: 3½˝ E A: 3½˝ E A: 3½˝ E A: 3½˝ E A: 3½˝ E A: 3½˝ E A: 3½˝ E A: 3½˝ E A: 3½˝ E A: 3½˝ E A: 3½˝ E A: 3½˝ E A: 3½˝ E A: 3½˝ E A: 3½˝ E A: 3½˝ E A: 3½˝ E A: 3½˝ E A: 3½˝

A: 79½˝

A E A: 3½˝ E A: 3½˝ E A: 3½˝ E A: 3½˝ E A: 3½˝ E A: 3½˝ E A: 3½˝ E A: 3½˝ E A: 3½˝ E A: 3½˝ E A: 3½˝ E A: 3½˝ E A: 3½˝ E A: 3½˝ E A: 3½˝ E A: 3½˝ E A: 3½˝ E A: 3½˝ E A: 3½˝ E A

A: 79½˝

A: 3½˝ C A: 3½˝ D A: 3½˝ C A: 3½˝ D A: 3½˝ C A: 3½˝ D A: 3½˝ C A: 3½˝ D A: 3½˝ C A: 3½˝ D A: 3½˝ C A: 3½˝ D A: 3½˝ C A: 3½˝ D A: 3½˝ C A: 3½˝ D A: 3½˝ C A: 3½˝ D A: 3½˝ C A: 3½˝

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Medium 9781935362593

Friends

Julia Icenogle Kansas City Star Quilts ePub

Quilting is fun, but it’s triple the fun when good friends are involved!

Quilters Anonymous

Stitch in the Ditch Club

The Quilt ’n’ Quaff Club never actually got around to quilting. Not that anyone cared.

Quilters’ Poker

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Medium 9781617450457

Table Toppers

Kim Schaefer C&T Publishing ePub

Dots and Stripes Runner

FINISHED RUNNER SIZE: 20½˝ × 50½˝

Quilted by Diane Minkley of Patched Works, Inc.

It’s all about dots and stripes in this easy-to-piece runner with a contemporary look.

Materials

•1½ yards light green for runner center, borders, and backing

•1 yard total assorted dots and stripes for pieced rows

•25˝ × 55˝ batting

•⅓ yard for binding

Cutting

CUT FROM THE LIGHT GREEN

1 lengthwise strip 8½˝ × 50½˝

2 lengthwise strips 2½˝ × 50½˝

CUT FROM THE ASSORTED DOTS AND STRIPES

59 rectangles 3½˝ × 5½˝

Piecing

1. Arrange and sew together the rectangles in random order at different angles. Each pieced row should measure at least 50½˝ in length. Press. Make 2 rows.

2. Trim the pieced rows to 4½˝ × 50½˝.

Piece rectangles at different angles. Make 2 rows.

Putting It All Together

1. Refer to the putting it all together diagram as you sew the center piece between the pieced rows. Press.

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Medium 9781617452697

Creating Backgrounds for Digital Layering

Wen Redmond C&T Publishing ePub

The techniques presented in this book are all about layering—physically and digitally. This chapter is about creating backgrounds that you photograph or scan to use as a digital layer (see Digital Layering and Blending). By photographing your own artistic creations as backgrounds and layering them with your original photographs, you’ll produce unique and individual results.

PAINTING

Painted fabrics and other surfaces are a good starting point for creating backgrounds. I paint most of my backgrounds, including new fabric, recycled fabric, already-painted fabric, interfacing, cheesecloth, scrim, Tyvek, paper, and more. Paint fabric, paper, or whatever else you have around for spontaneous paint textures—see what you get.

Painted fabrics

Experiment with painting on dry and wet fabric to see how paint flows differently on each.

When you paint on dry fabric, the paint tends to stay where you place it, creating clear lines.

When you paint on wet fabric, the paint runs and bleeds, creating interesting blends.

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