235 Chapters
Medium 9781523094073

15. The Mystery of Good Manners

Fleming, Carol Berrett-Koehler Publishers ePub


The details and formalities of good manners vary wildly around the world. Knowledge of cultural practices is becoming increasingly important as we travel more and as America becomes more diverse through immigration. There is some form of small talk in all cultures, ranging from a little to a lot. We’ll look at some examples in this chapter.

The range of good manners is a book in itself and I’m not the one to write it, but there is something important to recognize beyond specific cultural practices and that is the concept of politeness. I find it useful to consider politeness as being on a gradient between warmth and respect, friendliness and formality. Warmth obviously includes smiling, leaning in, informal language, contact, and proximity. Respect, on the other hand, is more serious, characterized by distance, and warrants the use of formal forms of address. Most cultures have a point on this gradient that typifies their most comfortable stance in new relationships. A deviation from what they understand as polite will probably be interpreted as rude and will mark you as a Them, so you will need to pay attention to their habits.

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Medium 9781523094073

4. Small Talk 101

Fleming, Carol Berrett-Koehler Publishers ePub


Some folks get mightily confused with the style and pacing of small talk. Perhaps some similes or images will suggest the unique characteristics of small talk style in America. (Who knew it was so complicated?)

I have already likened small talk to tofu in its ubiquity and flexibility. The following similes require that you have had some exposure to a freeway on-ramp, jazz music, an automobile, and tennis. I hope that these images lead to a greater appreciation of the style of social conversation.

Small talk is like the on-ramp to the conversation freeway.

When you enter a fast-moving freeway, you do so by means of an on-ramp that allows your car to get up to speed in a protected and safe way as you merge with other cars. You are not expected to be able to negotiate ongoing freeway speeds right from the get-go, nor do we think you should be able to discuss a very deep and interesting topic the minute you begin interacting with a stranger.

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Medium 9781622500291

Assisting the Handicapped 2

Saddleback Educational Publishing Saddleback Educational Publishing PDF



date ____________________________


A. These are symbols that everyone should recognize. They could be

especially important to someone with a handicap. Write a letter by each number to match each symbol with its meaning.

1. _____

2. _____

3. _____

4. _____

5. _____

a. elevator

b. handicapped

c. women’s, men’s restrooms

d. hospital

e. information

f. entrance / exit

g. ambulance

h. first aid

6. _____

7. _____

8. _____


B. Use your own observations, experience, and good judgment to answer the questions.

1. What is the job of a seeing-eye, or guide, dog? ________________________


2. What does it mean when a law guarantees disabled people “equal opportunity”? _____________________________________________________


3. What does it mean when a law guarantees “equal education” for the handicapped? _____________________________________________________

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Medium 9781622500291

Electronics Stores

Saddleback Educational Publishing Saddleback Educational Publishing PDF



date ____________________________


Some superstores sell all kinds of electronic equipment. Others specialize in certain types of items. The items in the box are things you are likely to find in electronics stores. video game

MP3 player

clock radio stereo set

television camcorder

microwave oven answering machine

DVR computer

Read each statement. Write the kind of electronic equipment being used on the line. The first one has been done for you.

1. Yasmin watches the soap opera Love in the

Afternoon every weekday at 3:00. _____________ television

2. Shazi wakes up to music every morning at 6:00 a.m. _______________________

3. Mrs. Lopez filmed the sights and sounds of her daughter’s first birthday party. _______________________

4. As soon as he gets home, Louis hits the play button to see who might have called. _______________________

5. Tad’s frozen dinner will be heated in 3 minutes. _____________________

6. Vic listens to his favorite music while jogging in the park. _______________________

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Medium 9781626567856

1 Personal Branding 101

Burke, Fauzia Berrett-Koehler Publishers ePub

All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc.
Tom Peters

When I ask authors how they feel about online marketing, the answer I get most often is, “I feel overwhelmed.” I understand that feeling, but it doesn’t have to be that way.

There has never been a better time to be an author, because for the first time authors have direct access to their readers. While there is more competition in the marketplace, there is also more opportunity.

The biggest challenge for most of my clients is finding the time to build their brands and market their books while writing the best book possible. To thrive in today’s competitive markets, personal branding is more important than ever. Your ability to successfully execute your online marketing plan will help you capture and hold your reader’s attention.

By reading this book you will have already taken the first step toward accepting your role as the marketing director of your career. You can begin your online marketing work as soon as you have an idea for your book. You will find that it is easier to get an agent and/or a publisher and certainly easier to build your audience if you have already built a personal brand online.

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