283 Chapters
Medium 9781626567856

11 Social Media and Social Networking

Burke, Fauzia Berrett-Koehler Publishers ePub

No matter what your pursuit, the most fulfilling part is sharing it with others.
Eli Broad

Social media allows you to have conversations with your readers, and it will be a big part of your online marketing strategy. Ages ago I wrote an article on Huffington Post called “It’s 2010: You Really Need to Be on Facebook.” As you can imagine, that was a bit controversial. In fact, Donna Fenn, author of Upstarts, wrote on her blog that judging by the response, you’d think that I had asked people to walk around naked. That was many years ago, and I can’t tell you how often I still hear authors say, “All people do on social media is discuss what they ate for breakfast.” Only people who are not on social networks say that, since for the rest of us social media has become an important way to stay connected with friends, colleagues, and readers. It is surprising that anyone could still deny the benefits of social media for marketing, but I am still having those conversations.

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Medium 9781574416367

Then the Walls Closed In

Gayle Reaves, Editor UNT Press ePub
Medium 9781609947439

Chapter 5: Unifying Your Verbal and Nonverbal Messages

Fleming, Carol Berrett-Koehler Publishers ePub

“I told you I love you,” he says, his face buried in the newspaper and his voice absolutely flat. This is what is known as a mixed message, and you don’t know what to believe. You probably want to believe the words—the content of the message—but somehow it is just not ringing true.

People read each other in rather complex ways, and we use more than just words to figure out meaning. As it happens, what somebody says—the actual words—carries only a small component of the emotional information, while tone of voice accounts for much more of the impact. But the nonverbal parts, the physical part of facial expression and body language, are registered even more powerfully and can take command of the message. This is how we work our way through sarcasm, noting the difference between tone of voice and the words. And if we’re still not sure, we look at the speaker for more information.

If you are among the savvy, you’ve been paying attention to the subtleties of vocal intonation and to the fleeting microgestures (expressions) on faces. But many of us have had intense and exclusive concern with verbal language and have dismissed the sound and the look of speaking as being peripheral rather than central to communication. In my experience, this is more true of men than women. If you are simply exchanging pure information, words work just fine: how to run the office copy machine, monthly cash flow statements, etc.—information that can just as well be written. But it does not work in human relations when you’re actually talking with people like your sweetheart, your employee (or boss), or the clerk at the bank.

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Medium 9781626567856

8 Building Your Website

Burke, Fauzia Berrett-Koehler Publishers ePub

My website is a terrific marketing tool and provides an attractive, friendly forum for interacting with my readers.
Sue Grafton, author of many #1
New York Times bestsellers

In 1996, we developed one of the first author websites. It was for Sue Grafton. Not many companies get the privilege of starting their web development business with a #1 New York Times bestselling author. My husband and I worked for days to get the background color and texture just right. It was a thrilling time for us. Sue was delighted. The page on the site that was the most popular was one about Sue’s cats. Her fans would come to her book signings and ask about her cats, and Sue would direct her fans to the site where they could see the cat photos. A website can connect you with your readers in a personal way.

In 1997, having an author website was such an unusual event that the New York Times covered it as a trend. Today, however, every author needs a professional website, and an author website is no longer news.

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Medium 9781607320944

CHAPTER SIXTEEN. Ethnogenesis and Interculturality in the “Forest of Canelos”: The Wild and the Tame Revisited

Alf Hornborg University Press of Colorado ePub

Norman E. Whitten Jr.

In this chapter I focus on indigenous ethnogenesis and interculturality of the Canelos Quichua and Jivaroan people of the “forest of Canelos” as the former perceive themselves as emerging in a regional cultural system. I also focus on historical ethnogenesis wherein the portrayal of Quichua-speaking and Jivaroan-speaking people in Dominican archives established a strategic polarity seized upon by some scholars who, however inadvertently, subvert the epistemology revealed in serious, extended ethnography.

In 1536 Gonzalo Díaz de Pineda identified a place or region known as Canelos from his expedition’s terminal point of sub-Andean Quijos. This region constituted a crucial trade node between Amazonia and Quito that predated the Inca. The Inca continued to exploit the resources of the region radiating out of Quijos, although it constituted a land beyond their dominion. The tierra de la canela was said to be inhabited by dispersed people who spoke different languages and were aggregated under the rubric “Canelos.” There followed a period of violence initiated by the atrocities of the expedition led by Gonzalo Pizarro and continuing until the Quijos revolts beginning in 1579. Somehow, by 1581, the mission of Canelos, to the south of Quijos, was founded in various locations from Puyo to Canelos, and Dominican ecclesiastical territoriality rhetorically divided the region into “wild” Jívaro and Záparo “indians” on one side and “tame” Quichua “indians” on the other (see Whitten 2008 for specific references).

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